2. How We Use Cookies
The Never Left Behind website (nlb.thebigdays.com) uses cookies for the following purposes:
- To ensure the website functions correctly and securely
- To remember your preferences such as language selection
- To understand how visitors use our website so we can improve it
- To remember your cookie consent preferences
3. Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are strictly necessary for the website to function. They cannot be disabled. They include:
- Cookie consent preference — stores your cookie consent choice (localStorage key:
nlb_cookie_consent) - Language preference — remembers your selected language across sessions
- Session management — maintains your browsing session and security
Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website. They collect information anonymously. We only set these cookies if you click “Accept all” on the cookie consent banner. They include:
- Google Analytics — collects anonymous data about page visits, traffic sources, and user behaviour. Data is aggregated and cannot be used to identify individual visitors. Analytics cookies expire after up to 2 years.
4. Managing Your Cookie Preferences
When you first visit our website, a cookie consent banner will appear. You may:
- Accept all — enables both essential and analytics cookies
- No thanks — enables only the cookies required for the website to function
- Continue scrolling — for visitors outside the EU and UK, continuing to scroll past the banner (after it has been visible for at least 2 seconds) is treated as implied consent to analytics cookies under the Singapore PDPA and similar frameworks. EU and UK visitors must click explicitly.
You can update or withdraw your consent at any time using the button below or via the Cookie Preferences & Privacy Choices link in the site footer.
CCPA — California residents: We do not sell or share your personal information. Selecting “Essential only” ensures no analytics data is collected about you. You may also submit a data request by emailing support@nlb.thebigdays.com.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking essential cookies may prevent the website from functioning correctly.
5. Third-Party Cookies
If you consent to analytics cookies, Google Analytics may set cookies on your device. Google’s use of this data is governed by their own privacy policy. We do not share personal data with Google Analytics — all data is anonymised before transmission.
We do not use any advertising, marketing, or social media tracking cookies on this website.
6. Legal Basis and Compliance
Our use of cookies complies with the following data protection regulations:
NLB is operated from Singapore. We apply the same consent-first approach to all visitors regardless of region.
- Singapore Personal Data Protection Act (PDPA 2012, amended 2021) — our primary compliance framework. We obtain consent before collecting personal data via analytics cookies
- Malaysia Personal Data Protection Act 2010 (PDPA) — we process cookie data in accordance with Malaysian data protection principles
- EU General Data Protection Regulation (GDPR) & ePrivacy Directive — we obtain explicit consent before setting any non-essential cookies for EU visitors
- UK GDPR and PECR — same consent-based approach applies for UK visitors
- California Consumer Privacy Act (CCPA) — we do not sell personal data collected via cookies. California residents may opt out via “Essential only”
7. Data Retention
Cookie consent preferences are stored in your browser’s local storage indefinitely until you clear your browser data. Analytics cookies expire after a maximum of 2 years. Session cookies are deleted when you close your browser.
8. Updates to This Policy
We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about our use of cookies, please contact us:
Email: support@nlb.thebigdays.com